| 當期課號 |
3636 |
Course Number |
3636 |
| 授課教師 |
麥哲恩 |
Instructor |
TURTON,MICHAEL ANDREW |
| 中文課名 |
商業實務專題 |
Course Name |
Topics in Applied Business |
| 開課單位 |
應用外語系(二進)五A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本講座課程是為更新學生國際商業知識。本科內容年年更新變換。學生可習得包含公司文化、技術、市場、製品、產銷等最新相關商業知識。對於商業實務更加瞭解。 |
Objectives |
This is a seminar designed to keep students up to date on current business topics. Courses will achieve contents to change annually; Students are able to learn knowledge that includes company culture, technology, markets, products, production, and marketing. |
| 教材 |
教材：
各種不同的課外文章，如報張雜誌，時事評論等等... |
Teaching Materials |
Texts from various sources |
| 成績評量方式 |
成績評量：學期終的成績為每週的小考及期末考的總和加以平均後，再視學生的出席率及參與加以調整。出席率約佔分數的百分之十。 |
Grading |
Grades will be based on percentage scores on final exam and periodic quizzes. Attendance is mandatory and will be 10% of student grades. |
| 教師網頁 |
|
| 教學內容 |
商業實務專題上課內容：
上課課程包含了各式跨文化市場及商業交易及交流，加上現代的許多商業題材。這學期我們會有六星期的跨文化市場分析單元， 及商業SWOT剖析。 |
Syllabus |
The course will consist of units on cross-cultural marketing and business interactions, and other contemporary business topics. This year we are doing five-six week units on
cross cultural marketing
psychology and business
SWOT analysis |