| 當期課號 |
3625 |
Course Number |
3625 |
| 授課教師 |
林道明 |
Instructor |
LIN,DOW MIN |
| 中文課名 |
行銷管理 |
Course Name |
Marketing Management |
| 開課單位 |
應用外語系(二進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本課程學習基本國際行銷觀念及國際進出口企劃之各項步驟，再以國際商務實務個案之經驗學習，試圖結合理論及實務來訓練同學成為國際企業人才。商業英語文之訓練亦為重要課題，使學生藉語文之優勢真正可以走向國際。 |
Objectives |
We’re going to learn the concepts and the processes of international marketing in the class. We’ll also combine the theories and the real cases in order to create students to have the international marketing thoughts and conceptions. Moreover, students need to learn Business English, too. This is the true tool to connect the international competition. |
| 教材 |
Making Business Decisions and website supplements |
Teaching Materials |
Making Business Decisions and website supplements |
| 成績評量方式 |
30% Mid-term exam
20% Presentation
10% attendance
40% final term paper |
Grading |
30% Mid-term exam
20% Presentation
10% attendance
40% Final term paper |
| 教師網頁 |
|
| 教學內容 |
本課程將學習國際行銷企劃之各項步驟，再以國際商業個案為其學習經驗，結合理論及實務之訓練。英語之cases口頭簡報及期末之書面行銷報告為訓練之重點。 |
Syllabus |
We're going to learn the processes of International marketing. We'll also combine the theories and the cases in order to create students to have the international marketing thinkings and conceptions. |