| 當期課號 |
3165 |
Course Number |
3165 |
| 授課教師 |
張定原 |
Instructor |
, |
| 中文課名 |
電子商務應用 |
Course Name |
Applications of Electronic Commerce |
| 開課單位 |
企業管理系(四進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
網際網路及相關電子媒體具有運算、傳輸的能力，使得電子商務成為重要的趨勢，電子商務技術需要有效的規劃才能輔助商務之進行，本課程之目的乃是了解電子商務技術的能力、商務運作流程以及電子商務規劃方法，以便將技術充分運用於目前的業務或開創新的應用領域。(本課程屬於就業學程之科目，課程目標包含提昇同學就業能力)。 |
Objectives |
The powerful computing and transmutation capability of internet make significant impact on commerce. The effective adoption of electronic commerce(EC) technology requires compresivesive plan. The purpose of this course is to understand the capability of EC technology, the business processes, and the planning methodology. Based on this understanding, the students can effectively adopt EC technology for current business application or for creating new application area. |
| 教材 |
電子商務(第四版)，巒斌、羅凱揚著，滄海書局 |
Teaching Materials |
|
| 成績評量方式 |
課堂互動與出席率 20%，小組報告 30%，期末考 50% |
Grading |
Interaction 20%, Group Reporting 30%, Final Exam 50% |
| 教師網頁 |
|
| 教學內容 |
1.電子商務概論
2.電子商務策略與網際網路商業模式
3.B2C電子商務
4.B2B電子商務
5.C2C電子商務
6.行動商務
7.企業電子化
8.企業資源規劃
9.供應鏈管理
10.顧客關係管理
11.e-Learning與知識管理
12.網路行銷概論
13.網路行銷4P+4C |
Syllabus |
1.Introduction to EC.
2.EC Strategies and Business Model.
3.B2C EC.
4.B2B EC.
5.C2C EC.
6.Mobile Commerce.
7.Electronic Business.
8.Enterprise Resource Planning.
9.Supply Chain Management.
10.Customer Relationship Management.
11.E-Learning and Knowledge Management.
12.Web Marketing.
13.Web Marketing and 4P + 4C. |