| 當期課號 |
1412 |
Course Number |
1412 |
| 授課教師 |
曾宇良 |
Instructor |
TSENG,YU LIANG |
| 中文課名 |
市場調查 |
Course Name |
Market Suvery |
| 開課單位 |
休閒事業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
使學生瞭解行銷學之基本概念，及市場調查之原理、作業程序、以及進行之注意要點等。使其在未來從事設計工作時除具有正確之市場行銷概念以外，亦能熟知進行市場調查之正確時機與進行方式，以期確實有助於適當設計策略之研擬，並進而提高其設計之價值。 |
Objectives |
Introducing basic Marketing Concepts, as well as concepts, principles, procedures concerning Marketing Survey. Aiming at enhancing marketing awareness among students, and providing them with the knowledge on marketing survey. These understanding will be beneficial in enabling them of formulating viable design strategies which will hopefully lead to better "Marketable Products" in their future career as product designers. |
| 教材 |
1.市場調查,黃志文,華泰書局
2.統計分析實務EXCEL之應用,張國楨劉英毓合著,風向文化 |
Teaching Materials |
1.Market Suvery,Hunag
2.Statistics the application of the analytical actual situation EXCEL ,K.C.Chang&E.U.Lau. |
| 成績評量方式 |
期中考30%
期末考30%
期末報告書與平時表現40% |
Grading |
Midterm Examination 30%
Final Examination 30%
discussion and case study paper 40% |
| 教師網頁 |
|
| 教學內容 |
1.市場調查在休閒產業的定位與意義
2.市場調查的內涵與層次
3.市場調查的方法與步驟
4.資料收集(一)休閒市場調查資料的種類
5.資料收集(二)次級資料的來源與應用
6.資料收集(三)初級資料收集的方法
7.資料收集(四)調查資料的誤差及其種類
8.資料收集(五)問卷設計與訪談技巧
9.資料收集(六)抽樣方法與資料建檔
10.市場調查研究報告實例分析
11.撰寫報告書
12.分組報告 |
Syllabus |
1.The market suvery with the leisure industry
2.The content and the layer of the market suvery
3.The method and the step of the market suvery
4.The category of the data collections(1) leisure market suvery data
5.The source and the application of the data collections(2) time class data
6.The method of the data collections(3) entry-level data collections
7.The data collections(4) investigates the error margin and its category of the data
8.The data collections(5) questionnaire designs and interviews skill
9.The data collections(6) sampling method and data create database
10.Case study of the market survey research report
11.Writting report
12.Group discussion |