教學內容 |
透過本課程的學習,增進同學對行銷的認識,對未來無論是就業或創業有所助益.課程內容涵蓋行銷基本概念,行銷環境, 顧客購買行為,行銷策略,行銷組合決策等部分,並輔以個案討論,在討論互動中提高學習興趣與效果. |
Syllabus |
This course provide a conceptual framework for marketing management. It is hoped that students can utilize the usefull marketing concepts on thier works through this study. Students also can learn some marketing experience with case study. |