當期課號 |
1178 |
Course Number |
1178 |
授課教師 |
黃太和 |
Instructor |
HUANG,TERRY TAIHOR |
中文課名 |
策略管理 |
Course Name |
Strategic Management |
開課單位 |
企業管理系(四日)四A |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
教材 |
Hill, C. W. L. and Jones, G. R. (2004著). 黃營杉 & 楊景傅 (譯)。《策略管理》,第六版。台北:華泰。 |
Teaching Materials |
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成績評量方式 |
平時參與討論成績40%, 期中考成績30%, 分組個案報告與口試成績30% |
Grading |
Participation in the classroom discussion, 40%; Mid-term exam., 30%; Final group report and oral exam., 30% |
教師網頁 |
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教學內容 |
策略管理程序, 外在環境和機會與威脅分析, 內在環境和優劣勢分析, 競爭優勢與功能策略, 事業策略, 產業環境與競爭策略, 高科技產業策略, 全球化策略, 企業層級策略, 公司績效與公司治理, 策略執行 |
Syllabus |
The process of strategic management; Analysis of external environment; Analysis of internal environment; Competitive advantage and functional strategies; Business strategy; Industry environment and conpetitive strategy; Strategy for high-tech industry; Strategy for globalization; Performance and corporate governance; Implementation of strategy. |