| 當期課號 | 7573 | Course Number | 7573 |
|---|---|---|---|
| 授課教師 | 賴志松 | Instructor | LAI,CHIH SUNG |
| 中文課名 | 創業策略與經營 | Course Name | Entrepreneurship Strategy & Management |
| 開課單位 | 企業管理系碩士在職專班二A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 1.培養學生積極創業的精神。 2.建立正確的創業觀。 3.學習成功創業的必要知識能力。 |
Objectives | To provide knowledge on how to manage an entrepreneurial business in an ever-changing business environment; To examine entrepreneurship as a viable career option. To have a firm understanding on how management systems emerge and how the strategic process evolves as companies grow beyond the start-up phase; To be able to identify stages in the entrepreneurial process; To be able to scan the possible external factors affecting entrepreneurship ; To have in-depth knowledge on the management and financial aspects that affect the success of an entrepreneurship. |
| 教材 | 教科書 創業，哈佛商業評論，天下文化 創業管理的12堂課，天下文化 參考書籍 1.創業管理，袁建編審，麥格羅希爾 2.創業管理：理論與實務，劉原超主編，2004 |
Teaching Materials | 教科書 創業，哈佛商業評論，天下文化 創業管理的12堂課，天下文化 參考書籍 1.創業管理，袁建編審，麥格羅希爾 2.創業管理：理論與實務，劉原超主編，2004 |
| 成績評量方式 | 平時成績（含課堂參與表現及作業） 20% 評論表現 20% 期中報告 30% 期末報告 30% |
Grading | Class Participation & Assignments 20% individual comment 20% Midterm report 30% Final Paper 30% |
| 教師網頁 | http://163.17.28.140 | ||
| 教學內容 | 1.創業準備 2.創業目標設定 3.創業型態選擇 4.創業行銷 5.創業財務 6.創業計畫書 |
Syllabus | prepaation for start-up goal setting for start-up pattern setting for start-up marketing for start-up financial for start-up business plan for start-up |