| 當期課號 |
1810 |
Course Number |
1810 |
| 授課教師 |
林萬和 |
Instructor |
LIN,WAN HO |
| 中文課名 |
商務談判 |
Course Name |
Commercial Negotiation |
| 開課單位 |
應用外語系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程目標即是以商業談判相關英文商業個案為藍本，讓同學實際分組以英文談判，從中學習談判技巧及商業知識。 |
Objectives |
The students will have to study some commercial negotiation cases as the basic skills. The students will learn the business knowledge and commercial negotiation skills on real negotiation practice. |
| 教材 |
企業談判:理論與實務 吳松齡著 滄海書局 |
Teaching Materials |
The enterprise negotiates principles and practices |
| 成績評量方式 |
出缺勤
期中,末考 |
Grading |
to be out on duty
a midterm examination
a terminal examination |
| 教師網頁 |
|
| 教學內容 |
壹.商務談判概念篇
1.商務談判概論
2.商務談判特性與認知
3.商務談判理論
貳.商務談判程序篇
4.商務談判理論心理因素
5.商務談判前之準備階段
參.商務談判管理篇
6.商務談判策略
7.與內部利益關係人之企業談判
8.與外部利益關係人之企業談判
肆.商務談判發展篇
9.國際商務談判
10.商務仲裁
11.商務談判之簽約與履行 |
Syllabus |
1.Commercial Negotiation notion
2.Commercial Negotiation processes
3.Commercial Negotiation management
4.Commercial Negotiation develop |