| 當期課號 |
1583 |
Course Number |
1583 |
| 授課教師 |
李朝金 |
Instructor |
LEE,CHAO CHIN |
| 中文課名 |
行銷學 |
Course Name |
Marketing |
| 開課單位 |
工業設計系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本課程之目標在使學生瞭解行銷學之基本概念，及市場調查之原理、作業程序、以及進行之注意要點等。使其在未來從事設計工作時除具有正確之市場行銷概念及使用者導向之設計理念以外；亦能熟知進行市場調查之正確時機與進行方式，以期確實有助於適當設計策略之研擬，並進而因此提高其設計之價值。 |
Objectives |
《Objectives》：
Introducing basic Marketing Concepts, as well as concepts,Principles, procedures concerning Marketing Survey. Aiming at enhancing marketing awareness among students, and providing them with the knowledge on marketing survey. These understanding will be beneficial in enabling them of formulating viable design strategies which will hopefully lead to better “Marketable Products”in their future career as product designer.
《Contents》：
(1)Marketing Concepts for Designers. (2)Principles of Marketing Survey. (3)Procedures of Marketing Survey. (4)Principles and Procedures of Questionnaire Design and Conducting Survey. |
| 教材 |
由教師自行編寫之講義 |
Teaching Materials |
Handouts prepared by the teacher |
| 成績評量方式 |
(1)期中報告(20%):
行銷管理成功案例書籍之閱讀心得。
(2)期末報告A(20%):
問卷調查演練、結果之分析及其心得。
(3)期末報告B(20%):
針對上課中補充教材之心得。
(4)平時成績(40%)：依出席、學習態度
及上課中之參與程度加以評定。 |
Grading |
1.Mid-term Report (20%):
A report on the reading of any book
on successful Marketing Case Study.
2.Final Report A (20%):
A practice of user survey, analysis
and its reflectional report.
3.Final Report B (20%)
A reflection report on supplementary
materials mentioned in this course.
4.Attendance and Participation (40%):
(Evaluated in each class.) |
| 教師網頁 |
|
| 教學內容 |
教學目標》：
1.使學生瞭解行銷學之基本概念，
及其與工業設計之關係。
2.使學生瞭解市場調查之原理、作業程序、
注意要點, 以及其與工業設計之關係。
3.使其在未來從事設計工作時除具有正確之
市場行銷概念以外，亦能熟知
進行市場調查之正確時機與進行方式，
以期確實有助於適當設計策略之研擬，
並進而提高其設計之價值。
《內容大綱》：
(一)行銷學概念與成功產品設計之關係。
(二)行銷學主要概念及理論。
(三)市場調查進行要點。
(四)市場調查作業程序。
(五)問卷設計及執行調查之方法。
(六)調查結果與產品設計策略之關係。 |
Syllabus |
《Objectives》：
1.Introducing basic marketing concepts
and its relationship with the
profession of Industrial Design.
2.Introducing concepts, principles and
procedures of marketing survey and
its relationship with the
profession of Industrial Design.
3.Aiming at enhancing marketing
awareness among students, and
providing them with the knowledge on
marketing survey, which will enable
them to formulate viable design
strategies that can lead to better
"Marketable Products".
《Contents》：
(1)Marketing and Its Relationship
with Successful Product Design.
(2)Marketing Concepts and Theories
(3)Principles of Marketing Survey.
(4)Procedures of Marketing Survey.
(5)Principles and Procedures of
Questionnaire Design
and Conducting Survey.
(6)Relating survey results
to product design strategies. |