當期課號 |
1413 |
Course Number |
1413 |
授課教師 |
王順生 |
Instructor |
WANG,SHUN SHENG |
中文課名 |
顧客關係管理 |
Course Name |
Customer Relationship Management |
開課單位 |
工業工程與管理系(四日)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程藉由行銷策略及資訊科技來介紹顧客關係管理的主要成份。 |
Objectives |
Through the usage of marketing strategy and information technology, this course studies the main parts of customer relationship management. |
教材 |
顧客關係管理,李勝祥,滄海書局 |
Teaching Materials |
|
成績評量方式 |
期中考:30%,期末考:30%,平時成績:40% |
Grading |
Midterm exam 30%, final exam 30%, homework 40% |
教師網頁 |
http://163.17.12.28 |
教學內容 |
本課程藉由行銷策略及資訊科技來介紹顧客關係管理的主要成份 |
Syllabus |
Through the usage of marketing strategy and information technology, this course studies the main parts of customer relationship management. |