朝陽科技大學 094學年度第2學期教學大綱
Introduction to Electronic Commerce 電子商務概論

當期課號 1317 Course Number 1317
授課教師 賴志松 Instructor LAI,CHIH SUNG
中文課名 電子商務概論 Course Name Introduction to Electronic Commerce
開課單位 休閒事業管理系(四日)四A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 本課程的主要目標是教導學生瞭解電子商務(Electronic Commerce)的內涵,以及電子商務在實務的運作上所包括的四個構面:科技、商業、管理及法律政策等相關議題與知識,並藉由書中實例操作,進而瞭解資訊科技是如何應用在電子商務實務運作上的。 Objectives The purpose of this course is to teach students that the Electronic Commerce (EC)is a multidisciplinary science that includes four aspects. These are computer science, business management, marketing and legal issues. Through course teach, students know how EC runs in real world.
教材 電子商務總論,余千智主編,智勝文化事業出版。Handbook OF Electronic Commerce:Technology, Management, and Applications. Teaching Materials 電子商務總論,余千智主編,智勝文化事業出版。Handbook OF Electronic Commerce:Technology, Management, and Applications.
成績評量方式 課堂互動與出席率:20% 分組報告:40% 期未及期中考:40%
點名不到,每次扣學期成績3分
Grading Interactive:20% Group Report:40% Mid-tem & Term Examination:40%
教師網頁 http://163.17.28.140
教學內容 02-24-課程說明、先導概念
03-03-電子商務概論
03-10-電子市集
03-17-電子商務之零售應用
03-24-消費者行為、線上行銷研究
03-31-數位學習及其他EC應用
04-07-期中考試
04-14-訂單履行及EC支援服務
04-21-EC策略
04-28-電子商務創業計畫
05-05-電子商務創業計畫
05-12-個案報告
05-19-個案報告
05-26-畢業考試
Syllabus 1. Introduce to Electronic Commerce 2. Internet Framework and Resource Access Service 3. Network Safety 4. EC Intermediary and Electronic Payment System 5. Network Publish and Digital Library 6. System Develop Method of EC Application 7. EC and Marketing 8. EC and Bank Service 9. EC and Supply Chain Management 10.EC and Accounting Service 11.EC and Investment 12.EC and Human Recource Management 13.EC and International Trade 14.The EC Policy and Law 15.Information and Network Economic
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