教學內容 |
全球行銷環境的快速變化,產業之激烈競爭,在全球化的腳步中,企業不但要注意經營績效,更要注意通路佈局.掌握通路就贏家,企業能有效佈局,路通,人和資源就來,因此通路成為企業必備之競爭利器. |
Syllabus |
The analyzing and designing of marketing channel management one the focus of this undergraduate level course.This course provides and analysis of marketing channel management and its importance in the economy and in business management. |