課程目標 |
如果商場是戰場,企劃就是作戰指揮中心,如果商場是田徑場,企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術,它需要大量消耗心智、體力,必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子,也是一個探險旅行者,更是了解市場走向,客戶需要的心理學家。同時,也應是運動愛好者。 企劃寫作不簡單,但很好玩,如何?放馬過來!一齊構築夢想,展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |