當期課號 |
7603 |
Course Number |
7603 |
授課教師 |
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Instructor |
|
中文課名 |
策略性管理 |
Course Name |
Strategic Management |
開課單位 |
保險金融管理系碩士在職專班二A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
1. 使學生了解策略性管理的本質與內容之相關知識 2. 使學生能應用管理技能於企業實務與個人生活 3. 使學生具備策略性管理整體與權變思考的態度 4. 可做為學生邏輯分析與思考能力的培養 |
Objectives |
1. Enabling students to understand knowledge of nature and content on strategic management. 2. Enabling studentsAble to apply management skills in business practice and personal life. 3. Enabling students to have attitudes on overall strategic management and adapatability in tactics. 4. Fostering logic analysis and thinking ability. |
教材 |
1.企業競爭優勢、方至民著、前程企業出版。(參考書) 2.Ghemawat,p.,(1999).Strategy and Business Landscape, Text and Case (主要教科書) 3.Michale A.Hitt 5e, Strategy Management,Competitiveness and Globalization(滄海代理)(主要教科書) 4.教師自編策略管理個案講義與實務案例 |
Teaching Materials |
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成績評量方式 |
平時成績(課堂參與)35%;個案報告與討論成績35%;期末考成績30% |
Grading |
participation (35%), report of case study 35%, final examen 30% |
教師網頁 |
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教學內容 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 4保險金融業執行策略管理的專業知識 |
Syllabus |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterpris strategy contents, formulation, implementation 4.The profressional knowledge of Strategic MManagement in Insurance & Finance Industry |