| 當期課號 |
7586 |
Course Number |
7586 |
| 授課教師 |
黃太和 |
Instructor |
HUANG,TERRY TAIHOR |
| 中文課名 |
策略管理 |
Course Name |
Strategic Management |
| 開課單位 |
企業管理系碩士在職專班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
| 教材 |
Hill, C. W. L. and Jones, G. R. (2004). Strategic Management Theory: An Integrated Approach, 6th ed., Boston, MA: Houghton Mifflin. (華泰代理) |
Teaching Materials |
|
| 成績評量方式 |
平時參與討論成績50%,
期中考成績20%,
分組個案報告與口試成績30% |
Grading |
Participation in the classroom discussion, 50%; Mid-term exam., 20%; Final group report and oral exam., 30% |
| 教師網頁 |
|
| 教學內容 |
策略管理程序,
外在環境和機會與威脅分析,
內在環境和優劣勢分析,
競爭優勢與功能策略,
事業策略,
產業環境與競爭策略,
高科技產業策略,
全球化策略,
企業層級策略,
公司績效與公司治理,
策略執行 |
Syllabus |
The process of strategic management; Analysis of external environment; Analysis of internal environment; Competitive advantage and functional strategies; Business strategy; Industry environment and conpetitive strategy; Strategy for high-tech industry; Strategy for globalization; Performance and corporate governance; Implementation of strategy. |