當期課號 |
2378 |
Course Number |
2378 |
授課教師 |
郭木興 |
Instructor |
KUO,MU HSING |
中文課名 |
電子商務概論 |
Course Name |
Introduction to Electronic Commerce |
開課單位 |
資訊管理系(四日)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程的主要目標是教導學生瞭解電子商務(Electronic Commerce)的內涵,以及電子商務在實務的運作上所包括的四個構面:科技、商業、管理及法律政策等相關議題與知識,並藉由書中實例操作,進而瞭解資訊科技是如何應用在電子商務實務運作上的。 |
Objectives |
The purpose of this course is to teach students that the Electronic Commerce (EC)is a multidisciplinary science that includes four aspects. These are computer science, business management, marketing and legal issues. Through course teach, students know how EC runs in real world. |
教材 |
郭木興,「電子商務 - 觀念、策略與案例實作」,學貫行銷, 2003年8月出版 |
Teaching Materials |
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成績評量方式 |
1. 期中考&期末考 40 % 2. 作業 25 % 3. 期末Project報告(包括demo與書面報告)25%(同學分組以3-5人為原則) 4. 出席與課堂參與 15% |
Grading |
Midterm & Final exam. 40% Homework 25% Final Project report (system demonstration & written report) 25% Class participation 15% |
教師網頁 |
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教學內容 |
本課程的主要目標是教導學生瞭解電子商務(Electronic Commerce)的內涵,以及電子商務在實務的運作上所包括的四個構面:科技、商業、管理及法律政策等相關議題與知識,並藉由書中實例操作,進而瞭解資訊科技是如何應用在電子商務實務運作上的。 |
Syllabus |
The purpose of this course is to teach students that the Electronic Commerce (EC)is a multidisciplinary science that includes four aspects. These are computer science, business management, marketing and legal issues. Through course teach, students know how EC runs in real word. |