| 當期課號 |
1986 |
Course Number |
1986 |
| 授課教師 |
郭昭蘭 |
Instructor |
KUO,CHAO LAN |
| 中文課名 |
行銷原理 |
Course Name |
Marketing |
| 開課單位 |
傳播藝術系(四日)一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：
1.使學生了解行銷概念、行銷4P架構並掌握消費者行為(知識)
2.能具備行銷原理及4P策略之應用(技能)
3.能具備行銷從業人員之專業態度(態度)
4.能了解行銷領域之市場及其發展應用情形(其他) |
Objectives |
1. Understand the concept of marketing, marketing 4P structure, and consumer behavior (knowledge)
2. Apply 4P marketing principles and strategies (skills)
3. Develop a professional attitude in marketing (development)
4. Understanding market situations and their development (other) |
| 教材 |
曾光華(民93).行銷管理:理論解析與實務應用. 台北:前程企業.
突破雜誌 能力雜誌 廣告雜誌 動腦雜誌 |
Teaching Materials |
|
| 成績評量方式 |
課堂討論20% 分組報告40% 期中報告20% 期末報告20%
點名一次未到總平均扣二分 作業遲交一天打九折以此類推 |
Grading |
Class discussion 20% Group presentation 40% Midterm paper 20%
Final paper 20% |
| 教師網頁 |
|
| 教學內容 |
本課程旨在教導學生認識商品之行銷環境,架構及流程,並透過行銷學理及實務之案例了解行銷之意義及功能。 |
Syllabus |
This course aims to focus on the function and its application of the marketing. Students will learn the market segment, branding, positioning and 4P marketing mix. Students will be required to do a marketing project. |