當期課號 |
1190 |
Course Number |
1190 |
授課教師 |
葛維鈞 |
Instructor |
KO,WEI CHUN |
中文課名 |
策略管理 |
Course Name |
Strategic Management |
開課單位 |
企業管理系(四日)四B |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
教材 |
1.Michael A. Hitt, Strategy Management: Competitiveness and Globalization, 滄海代理。(主要教科書) 2.吳淑華譯,策略管理,滄海 3.教師自編教材 |
Teaching Materials |
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成績評量方式 |
期中考 30% 期末考 40% 個案報告 20% 課堂參與 10% |
Grading |
Midterm 30% Final Exam 40% Cases 20% Participation 10% |
教師網頁 |
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教學內容 |
1.企業策略之內容、形成過程、執行 2.企業競爭優勢之來源、競爭動力學 3.企業多角化、合作、購併與重組策略 4.公司統轄、組織結構與控制、策略領導 |
Syllabus |
1.Contents of enterprise strategy, strategy formulation and implementation. 2.Sources of competitive advantage, competitive dynamics. 3.Enterprise diversification, cooperative strategy, M&A, reconstructing strategy 4.Corporate governance, organizational structure and controls, stategic leadership |