| 當期課號 |
1056 |
Course Number |
1056 |
| 授課教師 |
王言 |
Instructor |
|
| 中文課名 |
金融行銷管理 |
Course Name |
Financial Marketing Management |
| 開課單位 |
財務金融系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
使學習者了解行銷之基本理論及行銷發展之方向,課程內容力求理論與實務併重,並運用於日常生活中 |
Objectives |
The course provides a main flame for students to understand the meaning of Marketing. The content includes introduction of product、pricing、place and promotion strategy. The teaching goal is to combine theory and practical operation and to emphasize marketing strategy in new environment. |
| 教材 |
1.叁考文献:金控行銷導論,理財規劃實務,Marketing Management
2.授課教材:隨堂筆記 |
Teaching Materials |
|
| 成績評量方式 |
1.筆試.
2.個案報告. |
Grading |
1.Written Examination.
2.Case presentation. |
| 教師網頁 |
|
| 教學內容 |
1.了解無形產品與有形產品的特質.
2.認識無形商品行銷與有形商品行銷之異同.
3.介紹金融商品行銷概念.
4.金融商品之交叉行銷實務規劃.
5.個人理財專業培育.
6.專案討論 |
Syllabus |
1.To understand the difference between intangible products and tangible products
2.To understand the disparity between intangible marketing and tangible marketing.
3.Introduction to financial marketing.
4.Pratices in a cross-selling strategy for financial products.
5.Training for being a personal financial consultant(PFC).
6.cases studies. |