| 當期課號 |
0162 |
Course Number |
0162 |
| 授課教師 |
張俐雯 |
Instructor |
CHANG,LI WEN |
| 中文課名 |
企劃寫作 |
Course Name |
Proposal Writing and Presentation for Media |
| 開課單位 |
實用中文課群(日) |
Department |
|
| 修習別 |
選擇必修 |
Required/Elective |
Topics in Practical Writing Skills |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
如果商場是戰場，企劃就是作戰指揮中心，如果商場是田徑場，企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術，它需要大量消耗心智、體力，必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子，也是一個探險旅行者，更是了解市場走向，客戶需要的心理學家。同時，也應是運動愛好者。
企劃寫作不簡單，但很好玩，如何?放馬過來!一齊構築夢想，展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |
| 教材 |
教師上課隨堂講義 |
Teaching Materials |
|
| 成績評量方式 |
平時成績::30%
企劃案寫作報告:第一次:30%
第二次:40% |
Grading |
Attendance and class participation: 30%
First written proposal: 30%
Second written proposal: 40% |
| 教師網頁 |
|
| 教學內容 |
「企劃」分成企畫方法與企畫方案,亦即思考技術和思考結果兩大部分。本課程擬就此深入解析,以文學活動為體驗對象,鍛字鍊句,以期提昇企劃案的寫作水準。本課程內容分兩部份：
1. 企劃案的寫作原則
2. 企劃案的實際寫作 |
Syllabus |
A "Proposal" can be divided into proposed methods and proposed results. The course will discuss these in details and help students improve their skills in writing proposals. The course consists the following two parts:
1. The writing principles of proposals.
2. The actual writing of proposals. |