| 當期課號 |
0127 |
Course Number |
0127 |
| 授課教師 |
王藍瑩 |
Instructor |
WANG,LAN YING |
| 中文課名 |
創意媒體藝術 |
Course Name |
Creativity Media Arts |
| 開課單位 |
統整類(日) |
Department |
|
| 修習別 |
選擇必修 |
Required/Elective |
Integrated Curriculum |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
「創意媒體藝術」是一門結合藝術、傳媒與科技的文化創意課程，旨在引導學生認識「新媒體藝術」所表現的創意形式，包括出版、影音及網路媒體創意，多面向探討流行文化產業所反映的價值觀。 |
Objectives |
"Creativity Media Arts" is a culture curriculum of the creativity that combine arts, media and technology creativity curriculums. The main is to hope could guiding student knowing " New Media Arts" expressional form, include to publish, images and sounds media, network media creativity, face with variety to study the concept of popular culture industry value reflected. |
| 教材 |
書面講義及影音多媒體輔助教材<br>
Curriculum handout and images and sounds multi-media teaching material |
Teaching Materials |
|
| 成績評量方式 |
平時成績 40%<br>
期中報告 30%<br>
期末報告 30% |
Grading |
Mid-term 30%<br>
Final term report 30%<br>
Participation 40% |
| 教師網頁 |
|
| 教學內容 |
1. 漫談文化創意產業的價值<br>
2. 流行音樂的創意行銷<br>
3. 線上遊戲引爆創意<br>
4. 顛覆網站<br>
5. 影音多媒體的創意表現<br>
6. 電視廣告的創意運用<br>
7. 創意影像觀點<br>
8. 出版的創意美學<br>
9. 戶外媒體宣傳創意<br>
10. 跨媒體產業的創意經營<br> |
Syllabus |
1.Discussion the value of the culture creativity industry<br>
2.The creativity marketing of the pop music<br>
3.The new creativity of the on-line game<br>
4.Overturn the traditional website<br>
5.The creativity performance of the multi-media images and sounds<br>
6.Television advertisement how to make use of the creativity<br>
7.Creativity image standpoint<br>
8.Creativity esthetics of publishing<br>
9.Outdoor media publicity creativity<br>
10.The creativity management of various media industries |