| 當期課號 |
7633 |
Course Number |
7633 |
| 授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
| 中文課名 |
策略管理個案研究 |
Course Name |
Case Studies on Strategic Management |
| 開課單位 |
企業管理系碩士在職專班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
高科技、傳統、服務及製造等各種產業、廠商之國內外個案討論。 |
Objectives |
Cases study about all kind of industry and company. |
| 教材 |
1.Mintzberg, H. (2003). The strategy process: concepts, contexts and cases,4th ed. Prentice Hall.(華泰書局總代理)
2.自編講義教材
3.策略相關中外期刊文獻(Assigned articles about strategic management) |
Teaching Materials |
|
| 成績評量方式 |
平時參與（包括作業，發言，口頭報告）50％,
期末報告50％, |
Grading |
Participation in discussion 50%
Final report 50% |
| 教師網頁 |
|
| 教學內容 |
1.透過策略個案研討來瞭解企業成敗之道與競爭優勢的建立
2.策略管理個案的理論與實務探討與分析
3.策略管理相關文獻選讀與討論 |
Syllabus |
By means of case study about strategic management in order to understand the establistement of the competitive advantage of firms |