| 當期課號 |
7624 |
Course Number |
7624 |
| 授課教師 |
楊智超 |
Instructor |
YANG,JYH CHAU |
| 中文課名 |
產業競爭策略 |
Course Name |
Industrial Competition Strategy |
| 開課單位 |
企業管理系碩士在職專班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.產業分析及策略管理基本經濟及管理理論介紹。 2.實務個案 |
Objectives |
1.The economics principle of business strategy. 2.Case study |
| 教材 |
Strategic Management Sixth Edition Charles W. L. Hill / Gareth R. Jones
Business Week
經濟日報
商業週刊 |
Teaching Materials |
|
| 成績評量方式 |
平時書面與口頭報告各占百分之三十
期末報告占百分之四十 |
Grading |
Oral Presentation 30% assement 30%
Final Report 40% |
| 教師網頁 |
|
| 教學內容 |
國際經濟情勢國際競爭力分析
策略管理基本架構
高科技產業競爭策略
生物化學科技現況與競爭策略
航空業現況與競爭策略
餐飲業現況與競爭策略
觀光旅遊業現況與競爭策略
化工原料業現況與競爭策略
家電業現況與競爭策略
金融業現況與競爭策略
教育事業現況與競爭策略
未來發展 |
Syllabus |
Analysis of international economic situation and international competitiveness
Strategy management
Hi-tech industry current situation and competitive strategy
Bio-tech industry current situation and competitive strategy
Airline industry current situation and competitive strategy
Restaurant industry current situation and competitive strategy
Tour industry current situation and competitive strategy
chemistry industry current situation and competitive strategy
Electronic industry current situation and competitive strategy
Financial industry current situation and competitive strategy
Education industry current situation and competitive strategy
Futural Development |