當期課號 |
7151 |
Course Number |
7151 |
授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
中文課名 |
策略管理個案研究 |
Course Name |
Case Studies on Strategic Management |
開課單位 |
企業管理系碩士班二A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
高科技、傳統、服務及製造等各種產業、廠商之國內外個案討論。 |
Objectives |
Cases study about all kind of industry and company. |
教材 |
1.Minzerb,stragic management , text and case, MacgrawHill 華泰書局總代理 2.自編講義教材 3.策略相關中外期刊文獻(Assigned articles about strategic management) |
Teaching Materials |
|
成績評量方式 |
1.期中考20%, 2.平時參與(包括作業,發言,口頭報告)45%, 3.期末報告35%, |
Grading |
middle exam 30% report paper,orale report and discussion performance 35% Final report 35% |
教師網頁 |
|
教學內容 |
1.透過策略個案研討來瞭解企業成敗之道與競爭優勢的建立 2.策略管理個案的理論與實務探討與分析 3.策略管理相關文獻選讀與討論 |
Syllabus |
By means of case study about strategic management in order to understand the establistement of the competitive advantage of firms |