| 當期課號 |
7150 |
Course Number |
7150 |
| 授課教師 |
葛維鈞 |
Instructor |
KO,WEI CHUN |
| 中文課名 |
產業競爭策略 |
Course Name |
Industrial Competition Strategy |
| 開課單位 |
企業管理系碩士班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.產業分析及策略管理基本經濟及管理理論介紹。 2.實務個案 |
Objectives |
1.The economics principle of business strategy. 2.Case study |
| 教材 |
1.Porter, M. E. (1977), Competitive Strategy: Techniques for Analyzing Industries and Competitors, the Free Press. 2.高登第、李明軒譯(2001)，競爭論，天下遠見。 3.吳思華(1997)，策略九說，臉譜。 4.洪明洲譯(1994)，現代競爭分析，華泰 |
Teaching Materials |
|
| 成績評量方式 |
期中考 30%
期末考 40%
課堂討論 30% |
Grading |
Midterm 30%
Final Exam 40%
Participation 30% |
| 教師網頁 |
|
| 教學內容 |
1.課程簡介 2.產業結構分析 3.一般性競爭策略 4.競爭對象分析架構 5.市場信號 6.競爭行動 7.對購買者及競爭者之策略 8.產業內之結構分析 9.期中考 10.產業演進 11.分散產業的競爭策略 12.出生產業的競爭策略 13.趨向成熟產業的變遷 14畢業考 |
Syllabus |
1.Intrduction. 2.The Structural Analysis of Industries. 3.Generic Competitive Strategies. 4.A Framework for Competitor Analysis. 5.Market Signals. 6.Competitive Moves. 7.Strategy Toward Buyers and Suppliers. 8.Structural Analysis within Industries. 9.Midterm. 10.Industry Evolution. 11.Competitive Strategy in Fragmented Industries. 12.Competitive Strategy in Emerging Industries. 13.The Transition to Industry Maturity. 14.Final Exam. |