| 當期課號 | 7146 | Course Number | 7146 |
|---|---|---|---|
| 授課教師 | 徐茂練 | Instructor | SHYU,MAW LIANN |
| 中文課名 | 創新策略 | Course Name | Innovation Strategy |
| 開課單位 | 企業管理系碩士班二A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 創新活動被視為策略性的課題，本課程的目的便是從創新原理了解創新的型態、範圍、流程及關鍵要素、與創新流程，以便於企業採用創新策略時，以較具體的方法或學理依據，協助推動創新活動，進而得較佳之創新成果。 | Objectives | This course views innovation as a strategic problem. The purpose of this course is to introduce the innovation theory for innovation management and operation. It covers the innovation types, scopes, processes, and critical success factors for understanding and undertaking innovation strategies. Business cases with excellent innovation performances will be adopted in this course as discussion materials (3 credit hours) |
| 教材 | Rogers, E.M.(1995), Diffusion of Innovation, The Free Press 周旭華譯,(1998), 勇於創新:組織的改造與重生,天下文化 金周英等譯,(2001), 知識經濟的創新策略:智慧的覺醒,米娜貝爾 巫宗融譯,(2001), 突破性思考:哈佛商業評論, 天下文化 |
Teaching Materials | |
| 成績評量方式 | 課堂討論 40% 文獻報告 30% 個案報告 30% | Grading | Course Discussion 40% Literature Review 30% Case Report 30% |
| 教師網頁 | www.cyut.edu.tw/~mlshyu | ||
| 教學內容 | 創新是建立並維持競爭優勢的前提，創新應該視為企業的策略議題，建立良好的創新系統需要善用目前已經具有的創新理論知識與實務，包含創新的來源、創意性的提案、創新的實現等，再配合管理領域的策略規劃、專案管理等知識技能，本課程的目的便是從創新及管理的原理了解創新的重要性、創新的關鍵要素、與創新流程，以便於企業採用創新策略時，以較具體的方法或學理依據，協助推動創新活動，進而得較佳之創新成果。 | Syllabus | Innovation is now a critical factor for business competitiveness.Business should view innovation as a strategic alternatives and construct an effective organizational environment for innovation. This innovation system should consider such factors as innovation source, creativity, and implementation. The purpose of this course is to understand the process of innovation and innovation strategy formation, so that an organization can effectively adopt and generate useful innovations and result in competitiveness. |