| 當期課號 |
4185 |
Course Number |
4185 |
| 授課教師 |
顏建賢 |
Instructor |
YEN,CHIEN HSIEN |
| 中文課名 |
休閒產業與公眾關係 |
Course Name |
Leisure Industry and Public Relations |
| 開課單位 |
休閒事業管理系(二日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
課程說明﹝休閒產業與公眾關係﹞公眾關係的本質與職能公部門休閒產業的公眾關係非營利組織休閒產業的公眾關係公司形態休閒產業的公眾關係休閒社區的公眾關係休閒教育與休閒產業的公眾關係以休閒教育提昇生活品質與社區發展期中考休閒產業公眾關係的目標訂定休閒產業公眾關係的工具與選定休閒產業公眾關係計劃的執行休閒產業公眾關係的效果評估休閒產業公眾關係人才的訓練與進用公眾關係人才的專業能力公眾關係人員常犯之錯誤休閒產業公眾關係個案解析。 |
Objectives |
Introduction of Leisure Industry and Public Relations, Characteristics and Function of Public Relations, Public Relations of Grovemental Leisure Industry, Public Relations of NPO's Leisure Industry, Public Relations of Commerical Leisure Industry, Public Relations of Leisure Community, Leisure education and Public Relations of Leisure Industry, Leisure Education and Quality of Life and Community Development, Mid-term Examination, Goal of Public Relations of Leisure Industry, Tools of Public Relations of Leisure Industry, Planning of Public Relations of Leisure Industry, Evaluation of Public Relations of Leisure Industry, Training Program for Public Relations of Leisure Industry, Abilities for Publisic Relations Person, Mistake for Public Relations Person, Cases for Public Relations of Leisure Industyr. |
| 教材 |
1.Suvan A. and Ruskin H.,2000,Leisure Eduation,Community Development and Populations with Special Needs,CABI Publishing.
2.毛國棟編著，1991，做個好公關，先見出版公司。
3.Kotler and Armstrong 著，吳文清譯，行銷學，台灣西書出版社。 |
Teaching Materials |
|
| 成績評量方式 |
期中考30% 討論與報告30% 期末考40% |
Grading |
Mid-term Examination 30%
Mid-term paper 30%
Term paper 40% |
| 教師網頁 |
|
| 教學內容 |
課程說明﹝休閒產業與公眾關係﹞
公眾關係的本質與職能
公部門休閒產業的公眾關係
非營利組織休閒產業的公眾關係
公司形態休閒產業的公眾關係
休閒社區的公眾關係
休閒教育與休閒產業的公眾關係
以休閒教育提昇生活品質與社區發展
期中考
休閒產業公眾關係的目標訂定
休閒產業公眾關係的工具與選定
休閒產業公眾關係計劃的執行
休閒產業公眾關係的效果評估
休閒產業公眾關係人才的訓練與進用
公眾關係人才的專業能力
公眾關係人員常犯之錯誤
休閒產業公眾關係個案解析
期末考 |
Syllabus |
Introduction of Leisure Industry and Public Relations,
Characteristics and Function of Public Relations,
Public Relations of Grovemental Leisure Industry,
Public Relations of NPO's Leisure Industry,
Public Relations of Commerical Leisure Industry,
Public Relations of Leisure Community,
Leisure education and Public Relations of Leisure Industry,
Leisure Education and Quality of Life and Community Development,
Mid-term Examination,
Goal of Public Relations of Leisure Industry,
Tools of Public Relations of Leisure Industry,
Planning of Public Relations of Leisure Industry,
Evaluation of Public Relations of Leisure Industry,
Training Program for Public Relations of Leisure Industry,
Abilities for Publisic Relations Person,
Mistake for Public Relations Person,
Cases for Public Relations of Leisure Industyr,
Term-examination, |