| 當期課號 |
3028 |
Course Number |
3028 |
| 授課教師 |
李朝金 |
Instructor |
LEE,CHAO CHIN |
| 中文課名 |
市場調查 |
Course Name |
Market Suvery |
| 開課單位 |
工業設計系(四進)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本課程之目標在使學生瞭解行銷學之基本概念，及市場調查之原理、作業程序、以及進行之注意要點等。使其在未來從事設計工作時除具有正確之市場行銷概念及使用者導向之設計理念以外；亦能熟知進行市場調查之正確時機與進行方式，以期確實有助於適當設計策略之研擬，並進而因此提高其設計之價值。 |
Objectives |
《Objectives》： Introducing basic Marketing Concepts, as well as concepts, principles, procedures concerning Marketing Survey. Aiming at enhancing marketing awareness among students, and providing them with the knowledge on marketing survey. These understanding will be beneficial in enabling them of formulating viable design strategies which will hopefully lead to better "Marketable Products" in their future career as product designers. 《Contents》： (1)Marketing Concepts for Designers. (2)Principles of Marketing Survey. (3)Procedures of Marketing Survey. (4)Principles and Procedures of Questionnaire Design and Conducting Survey. |
| 教材 |
由任課教師自行編製教材。
Teaching material is written by the lecturer. |
Teaching Materials |
|
| 成績評量方式 |
一、期中、期末報告各佔30%，繳交日期另行公佈。
(1)期中報告題目:行銷管理成功案例書籍之閱讀心得。
(2)期末報告題目:含問卷調查演練結果及其心得。
二、平時成績40%：依出席、學習態度及上課中之參與程度加以評定。 |
Grading |
(1)The Mid-term Report and Final Report
will each allocated 30% of marks.
__A.The Mid-term Report will be a reflection
on the reading of any book on
successful Marketing Case Study.
__B.The Final Report will include a Practice of
Survey and a Reflection on that practice.
(2)40% of marks will be allocated to the
student's attendance and participation which
will be evaluated in each class. |
| 教師網頁 |
|
| 教學內容 |
《教學目標》：
1.使學生瞭解行銷學之基本概念，及市場調查之原理、
作業程序、以及其進行上之注意要點等。
2.使其在未來從事設計工作時除具有正確之
市場行銷概念以外，亦能熟知進行市場調查之
正確時機與進行方式，以期確實有助於
適當設計策略之研擬，並進而
提高其設計之價值。
《內容大綱》：
(一)行銷學概念與設計之關係。
(二)市場調查進行要點。
(三)市場調查作業程序。
(四)問卷設計及執行調查之方法。
(五)調查結果之分析解讀。 |
Syllabus |
《Objectives》：
1.Introducing basic marketing concepts,
as well as concepts, principles,
procedures concerning marketing survey.
2.Aiming at enhancing marketing awareness
among students, and providing them
with the knowledge on marketing survey.
3.These understanding will be beneficial in
enabling them of formulating viable
design strategies which will hopefully
lead to better "Marketable Products" in their
future career as product designers.
《Syllabus》：
(1)Marketing concepts for designers.
(2)Principles of marketing survey.
(3)Procedures of marketing survey.
(4)Principles and procedures of
questionnaire design and
the implementation of survey.
(5)Analysing and interpreting
the results of the survey. |