| 當期課號 |
0933 |
Course Number |
0933 |
| 授課教師 |
丁鳳珍 |
Instructor |
, |
| 中文課名 |
企劃寫作 |
Course Name |
Proposal Writing and Presentation for Media |
| 開課單位 |
實用中文課群(二日) |
Department |
|
| 修習別 |
選擇必修 |
Required/Elective |
Topics in Practical Writing Skills |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
如果商場是戰場，企劃就是作戰指揮中心，如果商場是田徑場，企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術，它需要大量消耗心智、體力，必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子，也是一個探險旅行者，更是了解市場走向，客戶需要的心理學家。同時，也應是運動愛好者。
企劃寫作不簡單，但很好玩，如何?放馬過來!一齊構築夢想，展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |
| 教材 |
1.講義。 |
Teaching Materials |
|
| 成績評量方式 |
1.課堂參與（點名、回答問題）＋課堂作業＋分組報告＋書面報告50%
2.期末考50% |
Grading |
1. Class participation + homeworks + team presentation + written report: 50%
2. Final exam 50% |
| 教師網頁 |
|
| 教學內容 |
應用文概說、書信、企劃案、履歷表暨自傳 |
Syllabus |
Introduction to practical writings, letters, project proposals, resumes, and autobiography. |