| 當期課號 |
7226 |
Course Number |
7226 |
| 授課教師 |
黃晶瑩 |
Instructor |
HUANG,CHING YING |
| 中文課名 |
休閒觀光心理與行為研究 |
Course Name |
Psychology and Behavior in Leisure |
| 開課單位 |
休閒事業管理系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要目的希望經由教授遊客從事觀光活動的遊憩動機、需求與行為等內容；觀光規劃者進行空間設計所應注意的人類心理與行為研究分析；以及觀光經營管理者所應具有的服務心理學等課程，讓學生了解休閒空間心理與行為基本知識。 |
Objectives |
The course divides three parts: the motives, needs and behaviors of tourists; the environmental psychology that designers concern; and the service psychology of managers. |
| 教材 |
A. Brehm,S.S., S.M.Kassin and S.Fein. 2002.
Social psychology. Fifth Edition. Houghton Mifflin Company. Boston, New York.
B. 涂淑芬譯。2001。休閒與人類行為。桂冠圖書公司。初版二刷。
(原著 Bammel, G. and L. L. Burrus-Bammel. 1982, 1992.
Leisure and Human Behavior. Wm. C. Brown Publishers.) |
Teaching Materials |
|
| 成績評量方式 |
平時成績40%，口頭報告30%，考試30% |
Grading |
Class participation 40%, Presentation 30%, Examination 30%. |
| 教師網頁 |
|
| 教學內容 |
透過社會心理之角度介紹休閒觀光心理與行為之基本觀念及影響因素、消費者行為與市場區隔,並分析個案。
1-3週 休閒概念與理論、影響休閒行之因素-知覺。4-6週 社會知覺與社會影響。7-9週 期中考、影響休閒行為之因素:學習與動機。10-12週 影響休閒行為之因素:態度與性格。13-15週 消費者行為與市場區隔。16-18週 個案探討、期末考 |
Syllabus |
Through social psychology viewpoint to introduce the concept and influence factors of leisure psychology and behavior, as well as the consumers` behavior and marketing, and case study.Weeks1-3 Course introduction;Leisure concept and theories;perception.Weeks4-6 Social perception and social influence.Weeks7-9 Examination;Learning and motivation.Weeks10-12 Attitude and personality.Weeks13-15 Leisure consumers behavior and marketing.Weeks16-18 Case study;Final examination. |