| 課程目標 |
本課程內容將以介紹遊憩巿場及管理之相關理論為基礎，將針對特定主題進行深入探討，並透過研究性期刊之閱讀，進行理論與研究應用的聯結，期能提供遊憩及觀光管理與設計規劃的背景基礎；同時建構未來從事相關研究的基礎。 |
Objectives |
The purpose of this course is to introduce the theory related with recreation marketing and management. It will focus on the exploring of the specific topics and study the research paper on the related journal. The objectives of this course are to provide the base of to construct the research and fulfill the demand of future application for recreation planning and activity design. |