教學大綱_093_1_6324 Marketing Management 行銷管理

當期課號	6324	Course Number	6324
授課教師	王馬克	Instructor	O'BRIEN,MARK WILLIAM
中文課名	行銷管理	Course Name	Marketing Management
開課單位	應用外語系(二進)三A	Department
修習別	選修	Required/Elective	Elective
學分數	2	Credits	2
課程目標	本課程學習基本國際行銷觀念及國際進出口企劃之各項步驟，再以國際商務實務個案之經驗學習，試圖結合理論及實務來訓練同學成為國際企業人才。商業英語文之訓練亦為重要課題，使學生藉語文之優勢真正可以走向國際。	Objectives	We’re going to learn the concepts and the processes of international marketing in the class. We’ll also combine the theories and the real cases in order to create students to have the international marketing thoughts and conceptions. Moreover, students need to learn Business English, too. This is the true tool to connect the international competition.
教材		Teaching Materials
成績評量方式		Grading
教師網頁
教學內容	本課程的教學目的在於使學生吸收相關的行銷管理的知識,並懂得理論之應用。	Syllabus	The goal of the course of Marketing Management is primarily that takes an exciting new direction in its quest to guide new marketing students down the intriguing,discovery-laden road to learning marketing .

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