| 當期課號 | 6190 | Course Number | 6190 |
|---|---|---|---|
| 授課教師 | 陳志和 | Instructor | , |
| 中文課名 | 商業攝影(1) | Course Name | Commercial Photography (1) |
| 開課單位 | 視覺傳達設計系(二進)三A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 2 | Credits | 2 |
| 課程目標 | 商業攝影為銜接前一學期基礎攝影之進階課程。包括︰各型專業相機、數位相機、數位攝影機之認識及操作。各種專業測光模式及測光器材操作。棚內外各類型採光原理及操作。各種感光材料、色彩控制及表現。影像本質、時間性、空間性之表現。採光在情緒表現之分析與應用。攝影史上風格類型之演進分析。設計攝影類型與技法。人像攝影的採光方法與類型分析。人像攝影師的風格介紹與分析。雜誌人像的類型與表現。 各種材質物品的採光法。道具與產品、產品與環境的關係及表現。商品符號與語意表現。 | Objectives | Commercial Photography includes: 1. Recognition and operation of professional camera, digital camera. 2. Operations of professional light-determine model. 3.Operations of lighting in studios or outdoors. 4. Materials of sensitization, control and display of color. 5. Displays of innate characters of images. 6. Analysis and application of light used to express sentiment. 7. Analysis of the develop of different types in photographic history 8. Designs of photograph types and technics. 9. Analysis of methods and types of lighting in portraits. 10. Introduce and analysis of the style of portrait photographer. 11. Types and display of portrait in magazines. 12. Lighting of all kinds of methods. 13. The relationships and displays between properties and products and between products and environments. 14. The symbols of merchandise and displays of phrases. |
| 教材 | 一、Michael Freeman︰The Photographers Studio Manua 二、Jost J. Marchesi︰Professional Lighting Technique 三、美工圖書社︰商品攝影手冊，台北，邯鄲出版 四、趙樹人，設計攝影，台北，全華出版 五、章光和，複製真實，台北，田園城市文化出版 |
Teaching Materials | |
| 成績評量方式 | 一、作品︰60% 二、出席、報告與討論︰30% 三、書面撰寫︰10 % |
Grading | 1. works 60% 2. presence, reports and discussion 30% 3. writing form 10% |
| 教師網頁 | 設計攝影/陳志和 | ||
| 教學內容 | 1.各型專業相機、數位相機、數位攝影機之認識及操作。 2.測光原理與操作。 3.棚內外各類型採光法及應用。 4.感光材料、色彩控制及表現。 5.影像本質、時間性、空間性之表現。 6.採光在情緒表現之分析與應用。 7.攝影史上風格類型之演進分析。 8.設計攝影類型與技法。 9.人像攝影的採光方法與類型分析。 10.人像攝影師的風格介紹與分析。 11.雜誌人像的類型與表現。 12.各種材質物品的採光法。 13.道具與產品、產品與環境的關係及表現。 |
Syllabus | 1.Recognition and operation of professionalcamera, digital camera. 2.Operations of professional light-determine model and instruments of light-determine. 3.Principles and operations of lighting in film studios or out. 4.Materials of sensitization, control and display of color. 5.Displays of innate characters of images, time and space. 6.Analysis and application of light used to express sentiment. 7.Analysis of the develop of different types in photographic history 8.Designs of photograph types and technics. 9.Analysis of methods and types of lighting in portraits. 10.Introduce and analysis of the style of portrait photographer. 11.Types and display of portrait in magazines. 12.Lighting of all kinds of methods. 13.The relationships and displays between properties and products and between products and environments. |