教學內容 |
本課程將介紹產. 壽險行銷各項特性, 並針對消費者行為, 產壽險商品的市場區隔及目標市場做一分析, 並將產壽險公司的行銷通路作一完整介紹, 分析台灣市場 |
Syllabus |
Study the principles and practices of marketing in the industry of life and health insurance from the perspectives of the marketer. Subjects include marketing concept,marketing plan, marketing mix, consumer behavior and relationship and service, and etc, which all concern life and health insurance. |