朝陽科技大學 093學年度第1學期教學大綱
Business Psychology 商業心理學

當期課號 1794 Course Number 1794
授課教師 李延熹 Instructor LEE,YAN SHEI
中文課名 商業心理學 Course Name Business Psychology
開課單位 應用外語系(四日)二A Department  
修習別 選修 Required/Elective Elective
學分數 2 Credits 2
課程目標 本課程在於使同學了解商業心理學中消費者的心理活動、需求心理學、行為特點等的內容，使同學易於進入此一領域。 Objectives The contents of this course range from consumer psychological activities, demand psychology, behavior characteristics, and so on. The course is to familiarize students with all these contents.
教材 Consumer Behavior: Buying, Having, and Being. by Michael R. Solomon.
Personality: Theory and Research by Lawrence A. Pervin [中文版]		 Teaching Materials  
成績評量方式 期中考 30%
期末考 30%
報告 40%		 Grading Mid-term 30%
Final 30%
Report 40%
教師網頁  
教學內容 商業心理學的主要目的為讓學生明瞭消費者的行為模式
包括 動機 價值觀 人格模式 生活型態 決策模式 與文化的影響力等等 此外 Sigmund Freud, Carl Rogers, 和George A. Kelly的理論有效地構成商業心理學的基本了解
Personality: Theory and Research 由同學自行研習 在課堂上報告
Consumer Behavior: Buying, Having, and Being 著重於 第4, 5, 6, 7, 8, 9, 10, 11, 14, 16, 與17章節		 Syllabus Business Psychology
The main objectives of this course is to familiarize students with the basic ingredients of consumers' behaviors, such as motivation, values, personality, lifestyles, decision-making, and cultural influences. Besides, theories of Freud, Carl Rogers, and George A. Kelly can also constribute to the understandings of business psychology.
The Chinese Edition, Personality: Theory and Research, is the homework of students, who have to prepare in advance and give a presentation in class for our discussion. The English edition, Consumer Behavior: Buying, Having, and Being, will be focused on chapters, 4,5,6,7,8,9,10,11,14, 16,and17.
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