| 當期課號 |
1446 |
Course Number |
1446 |
| 授課教師 |
黃太和 |
Instructor |
HUANG,TERRY TAIHOR |
| 中文課名 |
產業競爭分析 |
Course Name |
Enterprise Completition Analysis |
| 開課單位 |
企業管理系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
主要內容：五力模式、S-C-P命題、PETS環境分析、產業關鍵成功因素、競爭策略、競爭優勢、產業吸引力、價值投資法。教學目的：1.瞭解產業與競爭分析的理論模式與技巧。 2.探討影響企業獲利力的外在環境因素，以利於生涯規劃、經營、與投資。 3.探討上述因素之間的關聯，以整合過去所讀的經濟學與產銷學理。 |
Objectives |
"Industry and competition analysis" contains topics including: five-force model, S-C-P proposition, PETS environment analysis, key success factors for an industry, competitive strategy, competitive advantage, attractiveness of an industry, and value investment. The course aims for preparing students to 1. understand the theoretical model and techniques for industry and competition analysis, 2. explore the external environmental factors influencing the profitability of a firm, 3. explore the relationships among those factors in order to achieve integration of formerly learned economics and production and marketing theories. |
| 教材 |
教材：Porter, M. E. (1980), 周旭華（1998譯）。《競爭策略：產業環境與競爭者分析》。台北：天下文化。(總經銷：大和圖書，電話：02-2981-8089或天下遠見，02-2662-0012)
參考書：
1. 湯明哲（2003）。《策略精論：基礎篇》。台北：天下遠見。第三章。
2. Porter, M. E. (1985), 李明軒＆邱如美（1999譯）《競爭優勢》（上下冊）。台北：天下文化。
3. Buffett, Mary & Clark, David (2003), 陳正芬（2003譯）《和巴菲特同步買進：震盪市場中的穩當投資策略》。台北：遠流。
4. 《股市總覽》。台北：財訊理財顧問。或 《四季報》。台北：工商時報。（～2004秋季） |
Teaching Materials |
|
| 成績評量方式 |
平時成績-1（出席率），20%；平時成績-2（提問與討論：第一次得60分，第二次起每次得10分，看法獨到者另外加10分，最高100分。)30%；期中考成績，20%；分組個案報告（含口試）成績，30% |
Grading |
Participation, 20%; Discussion, 30%; Mid-term exam., 20%; Term paper & oral exam., 30% |
| 教師網頁 |
|
| 教學內容 |
主要內容：五力模式、十力模式、S-C-P命題、PETS環境分析、產業關鍵成功因素、競爭策略、競爭優勢、產業吸引力、價值投資法。
教學目的：1.瞭解產業與競爭分析的理論模式與技巧。
2.探討影響企業獲利力的外在環境因素，以利於生涯規劃、經營、與投資。
3.探討上述因素之間的關聯，以整合過去所讀的經濟學與產銷學理。 |
Syllabus |
"Industry and competition analysis" contains topics including: the five forces model, the ten forces model, S-C-P proposition, PETS environment analysis, key success factors for an industry, competitive strategy, competitive advantage, attractiveness of an industry, and value investment.
The course aims for preparing students to
1. understand the theoretical model and techniques for industry and competition analysis,
2. explore the external environmental factors influencing the profitability of a firm,
3. explore the relationships among those factors in order to achieve integration of formerly learned economics and production and marketing theories. |