當期課號 |
7766 |
Course Number |
7766 |
授課教師 |
鄭政宗 |
Instructor |
CHENG,CHENG CHUNG |
中文課名 |
休閒產業行銷管理研究 |
Course Name |
Marketing Management for Leisure Services |
開課單位 |
休閒事業管理系碩士在職專班一A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
建立正確的行銷觀念及理論,將其應用在休閒產業之行銷個案討論,以兼顧理論與實務的應用。 |
Objectives |
Courses addresses the issues and topics of marketing in the leisure and recreation industry. |
教材 |
講授與討論 |
Teaching Materials |
speech and discussion report |
成績評量方式 |
平時考核10%,課堂研討30%,期末報告30%,期末考30% |
Grading |
evaluate in class 10% ,discuss on class 30% report 30% examination 30% |
教師網頁 |
|
教學內容 |
為期實務與理論能夠結合,本課程藉由行銷管理的概念分析休閒產業,透過個案研討方式讓學生更清楚的瞭解休閒產業的行銷管理與策略。 |
Syllabus |
The class help students to relize marketing management of leisure industryand and to discuss leisure industry cases. |