當期課號 | 3070 | Course Number | 3070 |
---|---|---|---|
授課教師 | 吳立偉 | Instructor | WU,LI WEI |
中文課名 | 金融行銷管理 | Course Name | Financial Marketing Management |
開課單位 | 財務金融系(四進)二A | Department | |
修習別 | 選修 | Required/Elective | Elective |
學分數 | 3 | Credits | 3 |
課程目標 | 使學習者了解行銷之基本理論及行銷發展之方向,課程內容力求理論與實務併重,並運用於日常生活中 | Objectives | The course provides a main flame for students to understand the meaning of Marketing. The content includes introduction of product、pricing、place and promotion strategy. The teaching goal is to combine theory and practical operation and to emphasize marketing strategy in new environment. |
教材 | 1.授課, 2.課堂討論, 3. Case Study, 4. SPSS軟體操作 |
Teaching Materials | 1. lecture 2. class discussion 3. case study 4. SPSS |
成績評量方式 | 期中考50% 期末報告 50% |
Grading | midterm finanl paper |
教師網頁 | http://web.ntit.edu.tw/~lwwu | ||
教學內容 | 使學習者了解行銷之基本理論及行銷發展之方向,課程內容力求理論與實務併重,並運用於日常生活中 | Syllabus | The course provides a main flame for students to understand the meaning of Marketing。The content includes introduction of product、pricing、place and promotion strategy。The teaching goal is to combine theory and practical operation and to emphasize marketing strategy in new environment。 |