| 當期課號 |
3049 |
Course Number |
3049 |
| 授課教師 |
李柏英 |
Instructor |
LEE,PO YING |
| 中文課名 |
工商心理學導論 |
Course Name |
Business Pyschology |
| 開課單位 |
財務金融系(四進)一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
工商心理學旨在運用心理學的理論與方法，來探討個人及團體組織在從事工商活動時的心理現象與行為反應，以促進個人在工作世界中的適應與成長，並提昇組織的效能與發展。本導論性的課程將介紹個人、社會及文化等因素對工作行為、人際溝通、組織行為、消費行為及銷售行為的影響、所衍生的問題及其改善之道。 |
Objectives |
The purpose of business psychology is to understand the psychology and behavior responses of individuals and organizations when they are involved in the business activities, and furthermore to enhance the development of both individuals and organizations. The topics about work behavior, interpersonal communication, organizational behavior, consumer behavior will be addressed from individual, social and cultural aspects in this course. |
| 教材 |
演講、團體實作、分組討論、影片觀賞及討論 |
Teaching Materials |
Lecture; group exercise; case study |
| 成績評量方式 |
課堂參與40％
期中考30％
期末考30％ |
Grading |
calss performance 40%
mid-term exam 30%
final exam 30% |
| 教師網頁 |
|
| 教學內容 |
教 學 目 標:1.培養學員在工作世界中適應與成長的能力。2.奠定日後學習相關進階課程（如，企業管理、組織行為、 人力資源管理、消費者心理學）的基礎。
主 要 內 容:介紹在工作行為、人際溝通、組織行為、消費行為及銷售行為當中，各種個人、社會及文化等因素，對這些工商活動所產生的影響、衍生的問題及其改善之道。 |
Syllabus |
The purpose of business psychology is to understand the psychology and behavior responses of individuals and organizations when they are involved in the business activities, and furthermore to enhance the development of both individuals and organizations. The topics about work behavior, interpersonal communication, organizational behavior, consumer behavior will be addressed from individual, social and cultural aspects in this course. |