| 當期課號 | 2343 | Course Number | 2343 |
|---|---|---|---|
| 授課教師 | 謝儒賢 | Instructor | HSIEH,RU SHIAN |
| 中文課名 | 行銷與募款專題研究 | Course Name | Research in Marketing and Raises funds |
| 開課單位 | 社會工作系(四日)四A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 2 | Credits | 2 |
| 課程目標 | 本課程將整合理論與實務，並以實際募款案例帶引同學將專業知識實際操作於實務工作上，以讓同學能學以致用，在修完此課程後能撰寫與操作專業募款方案。 | Objectives | This curriculum the conformity theory and the solid service, and to the reality raises funds the case to lead the schoolmate to work specialized knowledge actual operation Yu Shihwu on, enables the schoolmate to study for the purpose of application, after repairs this curriculum to be able specialized to compose the AND-OPERATION to raise funds the plan. |
| 教材 | 1.課前預習：準時完成當週上課資料的閱讀 2.參與課堂討論：教學品質由師生共同承擔 3.課堂提問：學生每堂需提問五個與主題有關的問題方能下課 4.課後複習：不定時隨堂考 |
Teaching Materials | 1.to preview the reading materials before the classroom 2.to participate in discussion in the classroom 3.to ask some questions in the classroom 4.to review the materials after the classroom |
| 成績評量方式 | 1.課程參與30％ 2.期中考30％ 3.期末專題報告 |
Grading | 1.to participate in discussion in the classroom 2.the mid-term exam 3.the final report |
| 教師網頁 | http://www.cyut.edu.tw/~swdept/cmain.htm | ||
| 教學內容 | 社會福利機構或非營利組織處在資源不穩定的環境中運作，因此組織需持續性的從事勸募工作。然而募款是有一些原理原則可以遵循或加以運用的，事實上，募款是一種「交換過程」，組織用什麼樣的價值跟別人交換？但是在募款的過程中，一般人只看到募款外顯行為這個部份，而鮮少思考組織為什麼要募款這個層次的議題。因此，在談募款時，應先問「組織為什麼需要募款」？募款的目的為何？職是之故，本課程將整合理論與實務，並以實際募款案例帶引同學將專業知識實際操作於實務工作上，以讓同學能學以致用，在修完此課程後能撰寫與操作專業募款方案。 | Syllabus | Every organization needs money to survive- to meet project cost and develop program for the future, to pay the wages and salaries of its straff and all the office, to keep buildings and vehicles in a good state of repair and to pay for new equipment.Therefore,how to attract resources is extremely important componentto nonprofit organizations.For that reason,this course will help students to develop their ability to fundraising in order to meet the challenges of the future. |