教學內容 |
很多案例顯示,優秀的營業人員不一定能成為傑出的業務經理,其原因很多,主要是因為經理人員須要懂得激勵與領導、管理、更重要的是有管理心理學的背景較能體會,本課程除藉由一本參考書當教本外,更重要的是會有機會讓同學實際演練。 |
Syllabus |
A sales manager is different from the saleman in terms of role play, to be a successful leader who of course needs to learn the psychology of the management. Thus the major target for this class, we will use a texbook for guidance together case study for group discussion. |