| 當期課號 |
2145 |
Course Number |
2145 |
| 授課教師 |
張君如 |
Instructor |
CHANG,CHUN JU |
| 中文課名 |
觀光消費者行為 |
Course Name |
Tourist Behavior |
| 開課單位 |
休閒事業管理系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
課程內容涵蓋消費者在消費行為上,策略上,文化上,道德上的議題並輔以休閒產業相關個案研討之。 |
Objectives |
Courses addresses the issues and topics of customer behavior, including culture, marketing strategy, psychology etc. |
| 教材 |
講課
小組討論
個案討論與報告
電視觀賞與討論 |
Teaching Materials |
Lecture
Group Discussionand Report
Case Studies and Discussion
Television amd Discussion |
| 成績評量方式 |
|
Grading |
|
| 教師網頁 |
|
| 教學內容 |
課程內容涵蓋消費者在消費行為上,策略上,文化上,道德上的議題並輔以休閒產業相關個案研討之 |
Syllabus |
Courses addresses the issues and topics of customer behavior, including culture, marketing strategy, psychology etc. |