| 當期課號 |
1666 |
Course Number |
1666 |
| 授課教師 |
郭昭蘭 |
Instructor |
KUO,CHAO LAN |
| 中文課名 |
廣告策略與企畫 |
Course Name |
Advertising Strategy & Planning |
| 開課單位 |
傳播藝術系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
廣告策略與企畫為廣告之進階課程,學生需結合行銷,廣告,創意,消費者心理及行為等領域之知識,並具備優秀之企畫能力,為所指定之企業,產品或理念規畫完整之整合行銷傳播企畫案. |
Objectives |
Advertising strategies & Planning takes a market-oriented approach to the total campaign. The course interrelates planning,creative and technical skills with emphasis on problem-solving and marketing communications. |
| 教材 |
課堂講授
分組討論
學生提案 |
Teaching Materials |
Lecture
Class discussion
Oral presentation |
| 成績評量方式 |
課堂討論10% 個人作業20% 企劃案 口頭及書面 70%
*不定期點名，無故未到一次扣總平均2分
*作業遲交一天打九折，兩天八折，以此類推 |
Grading |
Class discussion 10% Assignment 20& Project 70% |
| 教師網頁 |
|
| 教學內容 |
廣告策略與企畫為廣告之進階課程,學生需結合行銷,廣告,創意,消費者心理及行為等領域之知識,並具備優秀之企畫能力,為所指定之企業,產品或理念規畫完整之整合行銷傳播企畫案. |
Syllabus |
Advertising strategies & Planning takes a market-oriented approach to the total campaign. The course interrelates planning,creative and technical skills with emphasis on problem-solving and marketing communications. |