| 當期課號 |
1643 |
Course Number |
1643 |
| 授課教師 |
黃治蘋 |
Instructor |
JYH,PING HWANG |
| 中文課名 |
廣告創意思考 |
Course Name |
Creative thinking for commerical marking |
| 開課單位 |
傳播藝術系(四日)一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：
1.了解創意本質(知識)
2.學習如何發想創意(技能)
3.鍛鍊嚴謹的思考過程(態度)
4.學習如何放鬆思考(其他) |
Objectives |
Practice creative thinking methods to enhamce one's creativity and strategic thinking in advertising copy writing. |
| 教材 |
講授、討論、個人專題報告為主要的教學方式。 |
Teaching Materials |
Lecture, discussion, and presentation. |
| 成績評量方式 |
個人作業：40% 平常成績：20%
讀書報告：10%
團體作業：30% |
Grading |
Report: 30% others: 20%
Reading: 10%
group report: 30% |
| 教師網頁 |
|
| 教學內容 |
操練多種思考訓練方法，將之運用在廣告策略與文案的發想；創意策略的擬定；文案寫作練習；各案討論與比稿。 |
Syllabus |
Practice creative thinking methods to enhamce one's creativity and strategic thinking in advertising copy writing. |