| 當期課號 |
1502 |
Course Number |
1502 |
| 授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
| 中文課名 |
策略管理 |
Course Name |
Strategic Management |
| 開課單位 |
企業管理系(四日)四B |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
| 教材 |
理論講述及個案研討,分組討論課堂，口頭報告。 |
Teaching Materials |
lecture and case study, group discussion and seminar,oral report. |
| 成績評量方式 |
平時成績（課堂參與）25%；期中考成績30%；個案報告成績40%；期末考成績5% |
Grading |
class participation 25%, internal examen 30%, report 40%, final examen 5% |
| 教師網頁 |
|
| 教學內容 |
1.企業策略之內容、形成過程、執行。 2.企業競爭優勢的來源、競爭動力學。 3.企業多角化、合作、購併與重組策略。 4.公司統轄、組織結構與控制、策略領導。 |
Syllabus |
1.contents of enterprise strategy,strategy formulation, strategy implementation. 2. sources of competetive advantage, competitive dynamics 3. enterprise diversification, cooperative strategy, acquisition and restructuring strategies. 4.corporate governance, organizational structure and controls, strategic leadership |