| 當期課號 |
1456 |
Course Number |
1456 |
| 授課教師 |
嚴國慶 |
Instructor |
YAN,KUO QIN |
| 中文課名 |
業務開拓與管理 |
Course Name |
Business Development and Management |
| 開課單位 |
企業管理系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要在於傳授學生業務開拓與管理之相關理論及內涵，並輔以案教學，使學生從個案討論之訓練中充實業務開拓與管理實務知識。本課程主要內容如下：1.訓練學生如何推銷產品2.增進學生對業務管理的能力與價值3.強化學生與業界的人脈經營。 |
Objectives |
The analyzing and designing of business development and management focus on the undergraduate level course. This course provides and analysis of business development and management and its importance in the economy and in business management. To train the capability of students in products promotion, value improving, and relationship enhancing. |
| 教材 |
嘗試與企業合作，提供實習機會，訓練學生接觸真正的職場工作 |
Teaching Materials |
|
| 成績評量方式 |
心得報告 50%
實習成績 50% |
Grading |
|
| 教師網頁 |
|
| 教學內容 |
為配合提升就業能力，本課程將引用業界對於業務開拓的訓練教材，來訓練同學如何面對客戶，如何表達自己，介紹產品，使交易完成。 |
Syllabus |
To imoprove the ability of job application for students, the course try to use the training material coming from enterprises in realworld to help students learn to face customers, to present their ideas, and to introduce their products to make the transaction a deal. |