| 當期課號 |
1169 |
Course Number |
1169 |
| 授課教師 |
李朝金 |
Instructor |
LEE,CHAO CHIN |
| 中文課名 |
產品企劃 |
Course Name |
Product Planning |
| 開課單位 |
工業設計系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
一、使學生對一般產品企劃的整體作業流程及其各個階段之工作內容有所瞭解，以期將來面臨工業設計師工作崗位上之設計企劃任務時，能備有必要之基礎知識。二、使學生更具市場之敏感度，真正養成使用者導向之設計價值觀。以期能夠經常確保其所從事之設計正是使用者所需求之產品。三、在課程中養成同學自行完成一件產品企劃案之能力，以期在畢業專題設計之企劃上可有正確之著力點。 |
Objectives |
1.Understanding procedures and contents in each step of a product planing project. 2.Enhancing marketing awareness amomg students, which in tern, will make them becoming more user oriented in their future designs.
3.Devicing students with the ability to program a product planing projet，expect to have the correct point of put forth effort on the planning of the graduation monograph design. |
| 教材 |
1.以原理搭配實例解說之方式增進學生之理解。
2.在課堂上以活潑之問題促進學生之思考並加深理解。
3.配合分組演練之方式以加強學習之效果。 |
Teaching Materials |
1.Mixing theoretical interpretations with real examples to enhance student's understandings.
2.Use live questions in each class to stimulate thinking and enhance deeper understanding in the students.
3.Incorporated with group practice to develop even further understandings. |
| 成績評量方式 |
期中報告－－３０％
(產品企劃成功案例書籍閱讀心得）
期末報告－－３０％
（上課中所介紹非講義內容部分之心得）
平時成績－－４０％
（由平時上課中之參與及用心度加以評定） |
Grading |
Mid-term report--30%
(Report on reading books of Case Studies on successful product planning)
Final report--30%
(Report on reflections on the subjects covered in the classes that are not included in the handouts)
Classroom interactions: 40%
(Rated according to the attandance and participation of students in each class) |
| 教師網頁 |
|
| 教學內容 |
一、使學生對一般產品企劃的整體作業流程及其各個階段之工作內容有所瞭解，以期將來面臨工業設計師工作崗位上之設計企劃任務時，能備有必要之基礎知識。
二、使學生更具市場之敏感度，真正養成使用者導向之設計價值觀。以期能夠經常確保其所從事之設計正是使用者所需求之產品。
三、在課程中養成同學自行完成一件產品企劃案之能力，以期在畢業專題設計之企劃上可有正確之著力點。 |
Syllabus |
1.Understanding procedures and contents in each step of a product planing project.
2.Enhancing marketing awareness amomg students, which in tern, will make them becoming more user oriented in their future designs.
3.Devicing students with the ability to perform the task of product planning projects independently, which will also be useful for planning their own Graduation Design Project. |