| 當期課號 |
7615 |
Course Number |
7615 |
| 授課教師 |
廖年欣 |
Instructor |
LIAO,NEIN HSIN |
| 中文課名 |
高科技行銷 |
Course Name |
Marketing High Technology |
| 開課單位 |
工業工程與管理系碩士在職專班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
培育高科技產業的行銷專業經理人才，讓學習本課程的學生了解提供高科技產品及服務時，懂得運用適當的行銷工具與技巧。 |
Objectives |
This course is designed to nurture the professional managers to be of high-tech industry, to enable the students understanding the insights about how marketing tools and techniques must be adapted and modified for high-tech products and services. |
| 教材 |
1.高科技行銷之系統架構及理論探討
2.高科技行銷之文獻探討與簡報 |
Teaching Materials |
1. Systematic Frameworks and Related Theories Discussion for High-tech Marketing
2. Literature Review and Presentation of High-tech Marketing Papers |
| 成績評量方式 |
1.期中、期末考試 (50%)
2.文獻探討與簡報考核 (50%) |
Grading |
1. M. Terms and F. Terms Examination (50%)
2. Performance of Literature Review and Presentation (50%) |
| 教師網頁 |
|
| 教學內容 |
本課程旨係培育高科技產業的行銷專業經理人才，讓學習本課程的同學了解提供高科技產品及服務時，懂得運用適當的行銷工具與技巧： |
Syllabus |
This course is designed to nurture the professional managers to be of high-tech industry, to enable the students understanding the insights about how marketing tools and techniques must be adapted and modified for high-tech products and services. |