| 當期課號 |
7204 |
Course Number |
7204 |
| 授課教師 |
徐茂練 |
Instructor |
SHYU,MAW LIANN |
| 中文課名 |
電子商務溝通 |
Course Name |
E-Commerce Communication |
| 開課單位 |
應用外語系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程之目的乃是了解電子商務技術的能力、商務運作流程以及電子商務規劃方法，以便將技術充分運用於目前的業務或開創新的應用領域。 |
Objectives |
The purpose of this course is to understand the capability of EC technology, the business processes, and the planning methodology. Based on this understanding, the students can effectively adopt EC technology for current business application or for creating new application area. |
| 教材 |
(1)教師講授 (2)課堂討論 (3)文獻討論 (4)網站評估 (5) 期末考 |
Teaching Materials |
(1)Instruction, (2)Discussion, (3)Literature Review, (4)Website Evaluation, (5)Final Examination. |
| 成績評量方式 |
(1)平時成績(20%) (2)課堂主題討論(30%) (3)文獻報告(20%) (4)期末考(30%) |
Grading |
(1)Classroom Evaluation (20%) (2)Discussion Topics(30%) (3)Literature Review(20%) (3)Fin-Exam(30%) |
| 教師網頁 |
|
| 教學內容 |
網際網路在運算、傳輸、內容方面的能力進步神速，電子商務成為重要的趨勢，網際網路技術對於商務溝通，包含交易、服務、群組討論、以及協同規劃均有重大影響，本課程之目的乃是了解網際網路媒體的特性及溝通能力以及電子商務運作過程，以便善用網際網路媒體進行溝通，提昇商務之效能與效率。 |
Syllabus |
The powerful computing, transmittion, and/or content capability of internet make significant impact on commerce. The communication perspective of electronic commerce view internet as effective communication media for transactions, service, group discussion, and joint planning. The purpose of this course is to understand the communication capability of internet and the business processes. Based on this understanding, the students can adopt internet technology as communication media to improve the effectiveness and efficiency of commerce. |