| 課程目標 |
本課程是以研究群教師之指導學生，進行論文研究的教學，首先針對行銷管理領域，有關行銷策略，消費者行為研究、零售策略管理、物流策略管理專題等研究主題進行團題研討，維而以個別研究生的研究主題為研討對象，以協助同學完成碩士論文之寫作。 |
Objectives |
To improve graduate students' abilities of research, the Topics of Marking filed are above Market Strategy, Consumer's research, Retail Strategy Management and Logistics Strategy Management, the class led by these advisors will guide students' writing ability, through group discussion on journal paper and research topics periodically. |